Warner Bros. Discovery and Samsung changed how you watch the Olympic Games. You no longer rely on limited broadcast schedules. You control the experience directly from your smart TV. This partnership ensures you get every moment of the action without needing a cable box.
Warner Bros. Discovery holds the rights to broadcast the Olympics across Europe. They call themselves the Home of the Olympics. To deliver this content they need good hardware. Samsung provides that hardware. They dominate the TV market. By working together these two giants put the discovery+ app front and center on your television.
You access this content easily. You turn on your Samsung TV. You see the discovery+ icon immediately. Samsung integrates the app into their Tizen OS interface. This saves you time. You do not have to search through a crowded app store. You simply click and watch. If you need to set up your account you go to discovery plus.com/samsung. This specific link guides you through the activation process. It connects your Samsung device to your streaming subscription.
The technology improves your viewing experience. Samsung screens use HDR10+ and high refresh rates. Warner Bros. Discovery films the events using high-definition cameras. When you combine these tech specs you see better colors and smoother motion. You spot details in fast sports like sprinting or swimming that you miss on older screens. The streaming feed supports these high standards.
This deal focuses on volume. Traditional TV channels only show the most popular sports. They ignore niche events. Warner Bros. Discovery streams everything. You get access to thousands of hours of live coverage. You switch between tennis, judo, and skateboarding instantly. Samsung ensures their Smart Hub handles this switching smoothly. You experience zero lag when jumping between streams.
You also see marketing integration. Samsung promotes the Olympics on Samsung TV Plus. This is their free ad-supported service. They use it to drive traffic to the paid discovery+ or Max apps. You see a teaser on the free channel. You click it. You land on the subscription page at discovery plus.com/samsung. It creates a seamless path from free viewer to paid subscriber.
This partnership matters because it shifts power to you. You decide what to watch and when to watch it. Warner Bros. Discovery supplies the feed. Samsung supplies the window. You get a front-row seat to the world's biggest sporting event right in your living room.